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Specs
Who Pete Favat
Age 52
New gig Chief creative officer, Deutsch LA
Old gig CCO, Arnold
How has your perception of your new employer changed in the past few years?
The thing I always loved about Deutsch is how much of a design group they had, how much brand experience they had and how much reliance on strategy they [had]. And I always thought they were really, really competitive players. So after they won Volkswagen—whenever somebody wins Volkswagen, like when Arnold won Volkswagen—it completely changes the agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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