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A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources.
The account is massive, with revenue estimated at $45 million. The assignment spans all of JPMorgan Chase's divisions, including retail bank, card services and investment banking, and ranges from the creation of banner ads and online video ads to search engine marketing, social media efforts and mobile marketing. Such ads are directed at both consumers and other businesses.
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