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Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying.
Each piece of the business constitutes a separate but parallel pitch, with no overlap among contenders.
For traditional advertising, for example, the finalists are McKinney in Durham, N.C., Arnold in Boston, TBWA\Chiat\Day in New York and the incumbent, Doner in Southfield, Mich., according to sources. None of those shops are also pitching the digital assignment, however.
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