Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna Kamjou, global design director of the Pernod Ricard-owned brand, says the iconic Absolut bottle is the brand’s ticket to younger consumers who are gravitating toward handcrafted spirits. Kamjou spent a year with design agency The Brand Union creating new abstract bottle designs for Absolut’s 11 flavored vodkas aimed at the under-35 crowd.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in