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Ads about technology can leave you cold, particularly when they try to explain what the technology does. Often, humanity gets lost in the equation, and you end up feeling disconnected from the message.
So, the degree of difficulty was high as Lowe Campbell Ewald set out to advertise General Motors' OnStar car-monitoring system. It could have been a dull affair, but through quick-cutting visuals and an animated voice, the four online ads are surprisingly engaging.
One ad, "Sandman," shows dad wondering if his far-away car is locked as his kids bury him in sand on a beach.
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