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CANNES, France—The athletes are superhuman. And so was the director.
Tom Tagholm's brilliant "Meet the Superhumans" commercial for the 2012 Paralympic Games won the Grand Prix in the Film Craft Lions category here tonight for its skillful direction and gritty, powerful storytelling.
Produced in-house by British TV network Channel 4, the 90-second spot uses intensely immersive camerawork and the blaring soundtrack of Public Enemy's "Harder Than You Think" to create a potent atmosphere of struggle, defiance, camaraderie and elation.
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