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Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market.
In August, Emmanuel Lalleve and Florent Imbert will join the New York office of JWT as executive creative directors–the same title each held at Marcel. The longtime creative partners will become part of a select group of seven at that level that typically work on multiple accounts. JWT declined to say what brands Lalleve and Imbert will handle, but given their experience, one of them will likely be Rolex, a key global account at the WPP Group shop.
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