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An Indie Agency Reimagined These Classic Horror Film Posters for a Post-Roe V. Wade Era

Yard NYC explores frights beyond Halloween, just ahead of midterm elections

Three posters for reimagined horror films. From left to right: Carrie to Term, Rosemarys Abortion and 6 Weeks Later. — The OOH campaign will be displayed in various parts of New York through Halloween, but the campaign's site will remain alive beyond the holiday.Yard NYC

By Leslie Blount

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Halloween isn’t the only thing that has people frightened these days, especially as midterm elections draw nearer.

For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year’s midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were enacted by several states in response to the controversial Supreme Court ruling overturning Roe v. Wade. Many pro-life candidates currently on the ballot have threatened to pass more extreme measures if elected, some of which include a potential ban on contraceptives.

These

Leslie Blount

Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.

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