Creative Thinkers

Creative Flavor: Henry Medina Wants to Save the World, One Tech Innovation at a Time

A mobile ATM network unlocked a world of possibilities for this CCO

Henry Medina — Who could have guessed that an ad about sausages would spark a decades-long career in marketing with credits at some of the biggest agencies in the world?Henry Medina

By Shannon Miller

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For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad.

A TV commercial of sausages “that almost makes me eat the television,” he shared with Adweek for Creative Flavor, a series created in partnership with Produ and Circulo Creativo. “Then I understood the power of images, words and sounds, and wanted in that very moment to learn how to persuade through them.”

Who

Shannon Miller

Shannon Miller is Adweek's managing editor of creativity, the creator economy and DEI.

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