Creative Thinkers

Creative Flavor: Martin Alfred and Felipe Rostagnol Are Scarily Good at Creating Buzz

Founders' creative directors picture the ideal client as Frankenstein (sort of)

Martin Alfred and Felipe Rostagnol — The Founders creative directors like making ads that don't feel like ads—and zombies.Martin Alfred and Felipe Rostagnol

By Sara Century

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As creative directors at Founders, Martin Alfred and Felipe Rostagnol share a love for the advertising industry that goes back to childhood. For Rostagnol, “Since I was a kid, I liked editing video games more than playing them. From that moment on, being able to create something new that breaks the established has always motivated me.”

Meanwhile, “I grew up in the golden age of Argentine advertising, we watched TV, and the commercials were funnier and more intelligent than the shows,” Alfred told Adweek.

Sara Century

Sara Century is a freelance writer for Adweek.

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