TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage

Layoffs affect 5 percent of personnel

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About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources.

The cut represents about 5 percent of the office's head count, which totals around 200.

Last month, Vonage shifted its creative account to JWT, New York, after a review. Account revenue is estimated at $10 million.

In the review, TBWA\C\D defended against JWT and Havas Worldwide in New York. TBWA\C\D had handled the business since 2009.

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