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72andSunny has turned to a key player at a rival shop to build an event marketing practice at the agency.
Audrey Eden, evp of experiential marketing at Deutsch/LA since late 2010, joins 72andSunny at an opportune time: the MDC Partners shop is a finalist for Honda’s creative business in the U.S., and much of her work at Deutsch revolved around another car brand: Volkswagen.
That said, the search that led to Eden began before Honda launched its review.
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