Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Qualcomm has turned to DDB to develop corporate image advertising.
The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist, according to sources. Account revenue is estimated at $2 million.
The assignment encompasses both traditional and digital efforts.
The hire comes five months after Qualcomm hired a new chief marketing officer—Anand Chandrasekher, a former general manager at Intel—and as the company looks to raise its brand profile.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in