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The United States Tennis Association has decided that two agencies are better than one.
After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago, to create ads around tournaments like the U.S. Open. DDB's first work is expected to break in the second quarter of 2013.
Previously, the association used a single shop, The Martin Agency in Richmond, Va., for the bulk of its advertising efforts. Martin, whose relationship with the assocation dated back to 2009, declined to participate in the review.
The USTA, which is based in White Plains, N.Y., is
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