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VidMob, a technology platform focused on intelligent creative and marketing performance, has raised $110 million in its Series D funding.
The technology company made the announcement Wednesday, saying Shamrock Capital, which also owns Adweek, led the investment round.
“I just couldn’t be more proud of this whole group of folks. It’s our employees. It’s the existing investors. Things like this never get done without a lot of people being involved. And especially in everything that’s going on in the market and the economy more broadly, to get something like this done is definitely a testament to the quality of the business and, frankly, the quality of the team we have,” VidMob CEO Alex Collmer told Adweek.
The CEO said the relationship with Shamrock began through recommendations from two board member advisors, former Facebook CMO Antonio Lucio (who is also on Adweek’s board of directors) and former Omnicom executive vice-chairman Mainardo de Nardis.
In addition to Shamrock Capital, the company said the new funding round featured meaningful participation from existing investors like ID Fund and DraftKings. VidMob’s new investors include eGateway and PROOF, alongside existing investors like Adobe, Shutterstock, BuildGroup and Spruce House.
The investment enables VidMob to expand its global footprint and accelerate its platform growth to better deliver marketing insights.
The company bills its platform as an end-to-end solution to help brands optimize the performance of their creative advertising assets by unifying data and analytics with production.
“We’ve spent the last five years now, building software to literally frame-by-frame go through every ad and understand all the things that are happening. What objects are in the foreground and background? What are the emotions on the actors’ and actresses’ faces? What words are on the screen? What words are being spoken?” Collmer said. “And we can then take that creative attribute data, compare it to the clicks, purchases and outcome information, and then go back to marketers and say, ‘Hey, your ads aren’t working because of this.'”
VidMob utilizes its creative intelligence process to help clients with data-infused creative, and Collmer said the company works with “the whole ecosystem” of digital platforms, including Google, Meta, Amazon Ads, Snap, TikTok, Twitter and Reddit.
Positioned for the future
The company has continued its accelerated growth over the past four years.
“We keep growing faster and faster and faster as the software gets better. And so this year, we’re tracking to grow over 100%. With this new fundraising, we’re excited to accelerate that even further,” Collmer said.
As the industry moves into a cookie-less world and with a potential economic downturn on the horizon, ad effectiveness becomes even more important, and Collmer said that’s where VidMob fits in.
“By helping creative perform better, we can make sure that even if someone reduces their media spend, they’re not similarly seeing their revenue decrease as well,” Collmer said. “You have these big things that are happening in the world that VidMob, in a sense by good fortune, is well positioned to help people address.”
