Video Creation Platform VidMob Is Using Amazon Image Recognition Software to Fine-Tune Ad Design

The tool identifies people, sentiments and objects in each frame of a video

VidMob is tapping Amazon Web Services' machine learning tools to improve ad design. Getty Images

Video creation platform VidMob is tapping Amazon’s object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.