Adidas Goes Multidimensional With Rick and Morty Tie Up

The brand has teamed with Adult Swim to animate and launch the global soccer boot campaign

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Rick and Morty, the stars of the self titled animated Adult Swim show, front a global campaign from Adidas to launch the sports apparel firm’s new X Speedportal soccer boots.

Created by TBWA\Neboko, the multidimensional 90-second spot features the duo entering into partnership with the brand—as well as strikers Vivianne Miedema, Mohamed Salah, Karim Benzema and Lionel Messi—to showcase the potential of the new boots.

Scientist Rick wakes Morty up to test the new X Speedportal soccer boots, transporting him through a portal, alongside Miedema and Salah—to play in the International Unlicensed Cup on Earth.

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