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In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive.
Previously, the company relied mainly on search engine optimization, affiliate marketing and digital display ads, according to chief marketing officer Tom Downey. Now, American Laser is mulling other types of marketing and has turned to Doner to lead the way.
The company’s new lead agency won’t be limited to creative responsibilities, however. Doner, an MDC Partners-backed shop that’s based in Southfield, Mich.,
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