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Sugar sure is taking its lumps this week.
"Sugar Is Killing Us," the title of this short animated film made in-house by bottled-water vendor Fred, should provide a clue about where the creators are coming from. The best element is the engaging animation by Arthur Jones and Karl Ackermann. Their style recalls vintage Sesame Street: It's both educational and entertaining, creating the perfect atmosphere—childlike, but never childish. (They're shoo-ins to win the prize for cutest cartoon pancreas of 2012!)
Kudos also for focusing on the cause and not diluting the message with a watered-down sales pitch or quick cut-away to the corporate logo.
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