Ad of the Day: Costa Coffee

Chain's baristas want to give it to you in the darkness while buried alive in beans

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Do you love coffee? Probably not as much as your average barista at Costa Coffee, the U.K.'s biggest coffeehouse chain (and the world's second largest, behind Starbucks). According to this crazy new spot from London ad agency Karmarama, Costa employees boast a borderline unhealthy obsession with coffee beans that sometimes manifests itself in the form of imaginary musical productions.

The minute-long spot, directed by Sam Brown of Rogue Films, opens with curtains pulling back to reveal a bunch of disembodied heads bobbing in a sea of coffee beans, all singing along to the opening chords of "I Was Made for Lovin' You" by Kiss.

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