Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CANNES, France — A public health campaign that used rap, storytelling and gaming to improve nutrition literacy among children took home the Health Grand Prix for Good at the Cannes Lions festival on Monday.
“Lil Sugar—Master of Disguise,” created by IPG Health company Area 23 for the organization Hip Hop Public Health, was among the first batch of winners unveiled at Cannes Lions this week. The campaign aimed to teach children about the hidden dangers of excess sugar consumption, which contributes to the obesity epidemic and type 2 diabetes.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in