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The sound of excitement and celebration is rarely a quiet one but it is spontaneous—an insight a campaign from horse betting brand PMU conveys, led by World Cup-winning French soccer international striker and its brand ambassador Antoine Griezmann.
The ad campaign, titled “Noise,” highlights that half a million winning bets are made through the company every day and presents Griezmann in several scenarios such as having physiotherapy, conducting a radio interview or in a restaurant and not responding correctly when asked to do something.
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