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In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual to shine a light on products for a global community.
Nilla Ali, Buzzfeed’s evp of commerce, joined Adweek during Social Media Week for a chat about the company’s foray into the livestream format.
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