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A vintage shaving cream brand has found a new home.
Barbasol—and sister brand Pure Silk—have landed at GSD&M in Austin, Texas, after a review.
The new agency succeeds Xtreme Creative in Phoenix, which handled creative responsibilities on the two brands for several years. GSD&M’s first work is expected near the end of the year.
The other finalists for the business could not be ascertained. Account revenue is estimated at less than $1 million. Future marketing is expected to consist of both traditional and digital ads, including social media efforts. The
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