NewFronts

Samsung Ads Optimizes Streaming Buys, Preps 4 New FAST Channels

The top smart TV brand offers Total Media Solution to NewFronts marketers

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Samsung Ads is offering a Total Media Solution to marketers trying to connect with audiences.

At its Tuesday morning NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several updates to its FAST service and showcased its recently launched Samsung Ads Total Media Solution offering, which provides buyers with management and measurement of cross-platform media buys.

Samsung TV Plus, Samsung’s free, ad-supported streaming service, is now creating four new owned and operated FAST channels that will arrive on the service this year, focusing on cooking, automotive, home and holiday.

The company, the No.

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