Solar-Powered Annual Report Honored With Design Grand Prix

German agency Serviceplan basks in the sunlight

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CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by earning the Design Grand Prix for its agency, Serviceplan in Munich, Germany.

Creative director Cosimo Möller told Fast Company earlier this year that he was working on a terrace when inspiration struck. "It was one of the last sunny days in October," he said. "The sun was shining on my notepad and was reflected so intensely that I wasn't able to read my words anymore.

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