Sustainability News

Save Nature—Don't Flush Wet Wipes, Animated Campaign Says

The spot from Scottish Water highlights the damage plastic wipes can have on drainage systems and the environment

Bin the Wet Wipes to Protect Nature Calls Animated Campaign — This Scottish Water campaign aims to persuade wet wipe users to throw them away instead of flushing them down the toilet.Scottish Water

By Stephen Lepitak

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The U.K. sees 7.5 million wet wipes being flushed down toilets every day, according to a campaign in Scotland that aims to introduce a ban on those made with plastic in a bid to protect the country’s natural environment.

The Scottish Water-led campaign, titled “Nature Calls,” claims that the country experiences 36,000 sewer blockages each year at a cost of about $25,000 (£19,000) per day and is calling on more people to throw away wipes rather than flushing them down the toilet.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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