Kohler Co. Selects New Lead Creative Shop

Arnold New York succeeds GSD&M

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Kohler Co. has found a new home.

The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that targets both general market consumers and professionals, such as architects and designers.

The brand’s media spending exceeded $23 million last year, according to Nielsen. That figure doesn’t include online spending.

Sources identified Fallon in Minneapolis as the other finalist for the account. Select Resources International in Santa Monica, Calif., managed the review

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