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Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.
By specifically calling out self-regulation as the mission of the Council of Better Business Bureaus unit, the advertising industry is sending a clear message that it means to keep government regulators at arm's length.
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