Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Instagram began rolling out private Stories likes Monday, calling them a “lightweight way” for users to interact with their friends’ Stories.
The Meta-owned platform began testing the feature in January.
Likes on Stories are completely private, and there are no counts. They appear as hearts next to users’ handles in the Story creator’s view sheet.
Instagram said the aim is to enable people to react to Stories without having to send a DM and avoid cluttering DMs.
Head of Instagram Adam Mosseri introduced the new feature in a video Monday.
View this post on Instagram
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in