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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment in Jonathan Hanson’s series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success.
This past week, I’ve been thinking back on a conversation I had with Rita Katona, founder of probiotic juice brand So Good So You, on the business podcast Conquer the Noise.
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