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Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam.
Cowan, a longtime strategic planning leader at Leo Burnett, will be based in New York and lead some 30 planners in New York, Chicago, San Francisco and Toronto. She'll also contribute to new business pitches and work on existing accounts, such as Danone.
The North American position is new and designed to establish a common "vocabulary" and set of tools for planning in the region, according to Cowan.
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