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Sometimes, I get a little tired of fake girl power, but I can't deny it works. And it works amazingly well with the female audience who will no doubt greatly enjoy this new Nike spot from Wieden + Kennedy, in which a chick in little pink shoes runs across the country for love.
I know we're all a little sick of seeing the woman being saved by the man, but is the only only alternative that an inept and bumbling man has to be saved by a woman? And why does the woman's ability in this spot have to revolve so heavily around loving a dude?
A lot of Nike's previous running spots have shown women who run strong because they love running.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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