Portrait: C3

The kids shop goes for a mix of fun and education to create the toys and packaging that come with chain restaurant meals

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Specs
Who Bob Cutler, CEO, C3 
What Family and kids marketing agency
Where Overland Park, Kan.

C3
stands squarely at the intersection of food and families, creating toys, place settings and packaging for restaurant chains seeking to bond with children. The business began 25 years ago with a kids' meal calendar assignment from Sonic. Today, the shop employs 48 staffers, has global reach and makes an estimated $40 million in annual revenue from the likes of Sonic , Arby's and Darden Restaurants.




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