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Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma spot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the bowlers, pool players, foosball fans, and other assorted "after-hours athletes" of the world. The sequel, "Pump Up," which replaced its predecessor's musical score with a round of "Everywhere We Go" as chanted by a cast of hipster-lite partiers, was less memorable, giving us a raucous montage of nightlife rather than an epic dusk-'til-dawn journey.
Luckily, Droga5 is back in good form with its latest for Puma, "Better Out Than In."
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