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When traveling it’s obviously more convenient to know the language of the land, but even then with some words, things can go awry. That’s what learning app Busuu wants audiences to understand as it aims to grow awareness.
In its first campaign for the brand, creative agency Motel was briefed to “help increase Busuu’s brand exposure and give [it] a stronger voice in Germany and Austria.” In order to do this, the agency chose to focus on its community feature which allows learners to connect and practice with local speakers around the world, aiding their pronunciation, spelling and grammar before using their new-found language for real.
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