Cupid may want to consider putting his bow down and picking up a smartphone instead, as Snap Inc. shared some data related to how Snapchatters celebrate Valentine’s Day on its platform.
Snap wrote in a blog post, “Snapchatters love Valentine’s Day, but since the holiday only lasts a day or two, timing is everything. Advertisers need to act fast before the infatuation phase is over.”
The company said that 82% users celebrating Valentine’s Day plan to connect with the most important people in their lives.
Snap
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