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The restlessness among retailers remains unrelenting.
Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for a new assignment designed to extend the Staples brand; others believe the opportunity is much broader.
Last year, the company spent more than $55 million in media, according to Nielsen. Its lead creative agency is McCann Erickson in New York. McCann, which has handled the account since 2004, referred calls to the Framingham, Mass.-based
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