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For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency.
Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. assignment, which is new and will be backed by an estimated $10 million in media spending.
The U.K. business contenders are M&C Saatchi, RKCR/Y&R, and Karmarama. Final presentations are slated for next month with a decision expected shortly thereafter. Ark Advisors in New York is managing the process.
The review coincides with a competitor’s search for a U.K.
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