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As the wind turns bitter and the days become shorter, what could be more appealing than a Friday night spent relaxing by the hearth with good friends and a warming glass of spirits? It's a scene that advertisers love to display in the cold winter months, but according to one Swedish group, it's what happens as the night goes on that really matters.
The first act of this new PSA from alcohol-awareness group IQ (and ad agency Forsman & Bodenfors) plays out like any fine liquor ad.
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