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Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media planning and buying globally for two years. The agreement begins on Jan. 1, 2012.
In July, Sony Ericsson initiated a global review for the assignment. MEC, part of WPP’s GroupM, was the incumbent agency that oversaw the company’s media investments for 10 years—an account worth some $200 million in ad spend.
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