Johnnie Walker Bottle Celebrates Hit Netflix Show Using Hidden UV Codes

Promoting the limited edition red-label packaging will be a social media drive

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Diageo’s whisky brand Johnnie Walker has teamed with the world’s largest streaming platform Netflix with the release of its limited-edition Red Label bottle which ties into its crime show Money Heist or as it is known in its Spanish homeland La Casa de Papel (The House of Paper).

With the final five episodes of the series due to premiere on Netflix Dec. 3, La Casa de Papel, which follows capers overseen by mastermind “The Professor,” will end after five seasons.

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