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There's nothing manly men love more than enormous, stuff-hauling pickup trucks, if advertisements are any indication. In its latest spot for Toyota, Saatchi & Saatchi Sydney pokes a bit of fun at the man-truck relationship with a heartbreaking tale of love, loss, and despair.
Tragedy strikes early in this story when a Toyota HiLux pickup truck, while being loaded full of lumber by its rugged owner, rolls down a hill and over a cliff to a watery demise.
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