Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Merck & Co. has selected four finalists in its global creative review of three over-the-counter brands, including Dr. Scholl’s and Miralax.
The agencies—Saatchi & Saatchi, Publicis, Grey, and Deutsch—emerged from a field of six to eight shops that Merck executives visited last week. Each agency is pitching out of its New York office, with domestic player Deutsch teaming with Lowe, its global counterpart.
The third brand is an incontinence product for women that Merck has yet to identify.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in