Amanda Gorman's Estée Lauder Deal Also Promotes Literacy

Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she's partnered with Estée Lauder as the beauty brand's first-ever Global Changemaker. As part of the partnership, Estée Lauder will contribute $3 million to launch and support the Writing Change initiative with Gorman to promote literacy. The poet will participate in various philanthropic activities with the brand. The partnership was announced by Gorman in an Instagram post, in which she wrote about bringing "a new voice to beauty" and working "to inspire change" through the Writing Change, which aims "to advance literacy as a pathway to equality, access and social change. It will support grassroots organizations dedicated to literacy both locally and globally." The Estée Lauder Companies will support the program with $3 million over three years. Gorman will appear in campaigns for the Estée Lauder brand in Spring 2022. “Our company was founded by an extraordinary woman, Estée Lauder, who paved the way for women everywhere to believe anything is possible. Our first-of-its-kind partnership with Amanda was created under these very same trailblazing ideals,” said Jane Hertzmark Hudis, executive group president of The Estée Lauder Companies, in a statement. “Amanda’s powerful presence and inspirational voice brings hope and confidence to the next generation of leaders. Together, we will create real and meaningful impact through literacy, voice and self-expression.” Shattering glass ceilings with literacy One of the world’s leading manufacturers and marketers of skin care, makeup, fragrance and hair care products, Estée Lauder is supported by a global workforce that is 84% female, according to the brand. “I am honored to partner with The Estée Lauder Companies to activate change through literacy, and to represent a brand founded by such an inspiring and daring woman,” Gorman said in the statement. “Mrs. Estée Lauder shattered glass ceilings as a leader in business 75 years ago. Embracing this spirit, I am delighted that our partnership will help inspire women, girls and all people around the world to do great things, to disrupt, to be confident and to be future leaders in whatever path they take.” With a focus on leveling the playing field for all genders inside and outside the company, the initiative with Gorman connects with the brand's values. “Amanda embodies a new generation and demonstrates the importance and influence of voice,” said Fabrizio Freda, president and CEO of Estée Lauder Companies. “As a company, we are committed to nurturing the leaders and talent of the future, empowering them to use their voices—and to use them loudly. We are thrilled to partner with Amanda as we embark on this collective journey to strengthen our commitment to girls’ education, helping provide the skills needed to be heard around the globe.”

Brand Purpose

Inauguration Poet Amanda Gorman Is the Face of Estée Lauder—and a New Literacy Initiative

The poet will be the new face of the beauty brand, and together they'll launch Writing Change

Rafael Canton

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Rafael Canton