The U.S. has earned its second Grand Prix of the 2011 Cannes Lions, with Digital Kitchen in Chicago topping the Design contest for its stunning, digitally infused interior-design work at the The Cosmopolitan hotel in Las Vegas.
The Cosmopolitan is an iconic luxury brand. Digital Kitchen's task was to give the building itself a personality and a voice. The agency installed digital displays throughout the hotel that looked like dynamic art canvases. The immersive digital experience extended to the marquee, the casino, the elevators, and most of all the lobby—which presented a unique blend of architecture, contemporary art and digital technology.
After the jump, a full list of Gold Lion winners in Design.
The other Gold Lion winners in Design are:
• Jung von Matt Hamburg for Jeudi
• Cossette Montréal for Théâtre Du Nouveau Monde
• JWT Melbourne for the Melbourne Writers Festival
• The Chase Creative Consultancy Manchester for the BBC
• Creative Juice Bangkok (TBWA) for Siam Tamiya
• Ogilvy & Mather Japan for Shu's Production
• Gobasil Hamburg for German Bible Society
• Forsman & Bodenfors Gothenburg for Ikea
• BBDO Düsseldorf for BBDO
• Out Of The Box New Delhi for Mother's Pride/Marvel Group Of Companies
• JWT São Paulo for Hotel Emiliano
• Cossette Montréal for Enablis
• The Partners London for Richard House
• Ogilvy Shanghai for Public Health Bureau Of Fengxian
• Serviceplan Munich for BMW
• Tokyu Agency Tokyo for Pie International
• The Mill New York for the Offf International Festival
• Loducca Sao Paulo for MTV
• Masashi Qanta Saqoosha Hiroki Tokyo for Zenith
• Kempertrautmann Hamburg for Edding
• Leo Burnett Madrid for Sony PlayStation
• Sid Lee Montreal for Bota Bota
• JWT New York for Human Rights Watch
• Leo Burnett Shanghai for Guangzhou Yangai Special Children Parent Club
• King Stockholm for Ica
• Moving Brands London for All About Tea
• Ivity Brand Corp Lisbon for Sonae
• Havas City Paris for Monoprix
