Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The final of the UEFA Euro 2020 tournament featuring England against Italy was viewed by almost half of the U.K. population setting a record for a TV viewing soccer audience.
A peak of 31 million viewers across the U.K. watched Italy defeat England on penalties to become the new champions of Europe. This match followed the month-long football tournament played in cities spanning Russia, the U.K., Italy and other nations.
The previous record for a soccer audience was Italia 90 when England played West Germany in front of a combined British audience of 29.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in