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GENESIS: The brief was relatively broad: communicate that Walmart has low prices on a wide variety of products—and make an emotional connection along the way. The Martin Agency started with the idea that every shopping cart tells a story and developed a playful, repeatable structure around it. New ads begin with products on a conveyor belt, with one item not like the others, then show comic vignettes of families using the stuff in goofy ways at home.
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