A$AP Rocky is joining buy-now-pay-later platform Klarna as an investor and—for a one-day stunt at least—CEO.
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The rapper and fashion devotee is spending his daylong stint at the company’s helm curating exclusive content for its shopping app with a focus on upcycling—or repurposing products in a way that creates an item of higher quality—and vintage styles. The goal of the campaign is to end the “global fashion hibernation” Klarna said has persisted throughout the pandemic and to kickstart high-end shopping as many countries begin to re-emerge from various states of quarantine.
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