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Account shifts are fair play, right? Two years after Venables Bell & Partners replaced McCann Erickson on Intel’s corporate image account, Venables Bell has been usurped by another shop.
DDB and sister shop Tribal DDB will create the next round of ads in Intel's global "Sponsors of Tomorrow" campaign, which Venables Bell introduced in 2009, an Intel representative confirmed on Tuesday. As such, DDB/Tribal DDB now leads Intel's master brand efforts. Venables Bell remains on Intel's team, however, working on product-specific ads in four distinct areas, the rep said.
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